Most people are naturally drawn to beauty and delight. If your website doesn't look great or the experience feels awkward, your visitors will know it, and may be turned off. Of course, keeping your text current and engaging is important. But, the cliche "a picture is worth a thousand words" is true. So paying close attention to your logo, your colors, photos, illustrations, icons, infographics, and other visual elements is vital. The brand identity or logo Your brand (what pe

I understand how challenging the pandemic has been — especially for us small businesses. These last few months have also highlighted the importance of a great website. Now that the economy is opening up, have you thought about the way your website looks and behaves? Is it easy for your customers to use, and does it accurately represent your business? Here's why you should make changes: 1. The layout doesn't fit well on the phone. More people are viewing your website on a phon