A servant leader who's approachable, honest, hard-working, and always professional
Brand Design Strategist / Creative Director
Bruce is a leading expert in brand design strategy and creative direction for the technology and healthcare industries. He is highly recognized for designing experiences, building brands, and growing businesses. Bruce helps individuals & companies better connect with their audiences by breathing new life into stale brands, and solving all kinds of UX & visual design challenges.
Bruce also designs and leads teams at the director level — most recently with well respected companies like Microsoft and GE — building teams, brands, and customer experiences for both consumer and industrial software products.
BrandFocus, Founder / Chief Designer
Bruce founded BrandFocus Consulting to provide brand identity, brand refresh, brand stewardship, and user experience solutions. By empathizing with you, your business, customers, and employees, BrandFocus uncovers the precise creative solution to your complex business challenge, and improves the connection with your audience.
Bruce is successful because of his creative yet analytical approach to solving problems, strong advocacy for customers, ability to bring out the best in others, and hands-on design chops.