services

We help you improve the customers' gut feeling when they experience your brand. Are they struggling to use your product or service? Is your brand just looking tired or feeling stale? After getting to the essence of the problem, we'll design a whole new user experience, or refresh what you currently have, or simply steward your brand for success.

brand design

brand strategy, brand identity, personal branding, logo design, marketing collateral, style guides, sales promos, ad banners, linkedin banners, presentations, white papers, brochures, business cards ...

process

 

Exploration

Facilitating brainstorms/workshops, insights, analysis

Defining the audience, problem, goals, objectives

Naming your brand and giving it a verbal identity

Determining tone of voice and messaging

Delivery

Inventing a mark/symbol/logo to represent your brand

Refreshing your visual brand when it’s tired or stale

Designing a new visual brand presence

Stewarding your brand with appropriate communication

Creating a visual style guide to enable consistency

Providing digital assets for all touch points

All can be done virtually!

experience design

mobile-first design, web design, apps, tools, user research, problem framing, user flows, sketches, storyboards, prototypes, usability studies, interaction models, wireframes, visual designs, agile software design ...

process

 

Exploration

Facilitating brainstorms/workshops, insights, analysis

Defining the audience, problem, goals, objectives

White boarding, sketching, storyboarding

Determining the customer experience

Delivery

Inventing the UX, user flows, interaction models

Conducting user research, a usability study

Creating wireframes, prototyping, look/feel

Designing responsive web/mobile UI

Designing software, apps, digital tools

Providing digital assets for all touch points

All can be done virtually!

©2020 BrandFocus | All design work by Bruce Fenske

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