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brucefenske
- Nov 12, 2020
- 2 min
Does your website clearly define the customer benefit?
In case you didn't already know, your website is all about your customer, not about you. When a potential customer visits your site, they should immediately understand why they are there, and how they will benefit. You have their attention for about six seconds — to communicate your value — before they decide whether to stay or whether to leave. Walk a mile in their shoes. It's best to apply the WIFM principle (what's in it for me) when communicating with your customers. If y
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brucefenske
- Oct 26, 2020
- 3 min
Is your website working for your customers and your business? 7 reasons it may not be ...
I understand how challenging the pandemic has been — especially for us small businesses. These last few months have also highlighted the importance of a great website. Now that the economy is opening up, have you thought about the way your website looks and behaves? Is it easy for your customers to use, and does it accurately represent your business? Here's why you should make changes: 1. The layout doesn't fit well on the phone. More people are viewing your website on a phon
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