Are your website fonts readable and on-brand?
We can all agree that displaying easily readable text on your website is paramount. But not everyone understands this is about more than just sizing and legibility. The fonts you apply to your text could be aiding or impeding your communication. Successful fonts will express both your brand look & feel and the tone of the story you wish to tell. Head, subhead, body There needs to be a hierarchy in your fonts for your communication to work. The messages of your story depend on