Are your website aesthetics pleasing and up to date?
Most people are naturally drawn to beauty and delight. If your website doesn't look great or the experience feels awkward, your visitors will know it, and may be turned off. Of course, keeping your text current and engaging is important. But, the cliche "a picture is worth a thousand words" is true. So paying close attention to your logo, your colors, photos, illustrations, icons, infographics, and other visual elements is vital. The brand identity or logo Your brand (what pe
