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Is your website layout clean or cluttered?

Jan 12
2 min

Is your website layout clean or cluttered?

Filling up every inch of every page on your website is tempting. However, the unused areas of the page layout are actually just as important as the areas filled with content. Designers call the unused area white space or negative space. Giving attention to space will improve your design, making your website cleaner and easier for your audience to consume. More doesn't mean better While it's wise to place your most important content in the first screen view, your audience can

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Is the important content on your website easy to find?

Dec 9, 2020
3 min

Is the important content on your website easy to find?

The content you think is most important on your website may not be most important to your audience. Many businesses think their customers care about the same things they do, but often that's not the case. Your goal is to keep them engaged and coming back for more. If you aren't sure your site does this, there are many ways to find out. Where's Waldo? The book originally titled Where's Wally asks readers to scour detailed illustrations to locate the lost traveler. Hunting for

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Does your website clearly define the customer benefit?

Nov 12, 2020
2 min

Does your website clearly define the customer benefit?

In case you didn't already know, your website is all about your customer, not about you. When a potential customer visits your site, they should immediately understand why they are there, and how they will benefit. You have their attention for about six seconds — to communicate your value — before they decide whether to stay or whether to leave. Walk a mile in their shoes. It's best to apply the WIFM principle (what's in it for me) when communicating with your customers. If y

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