Mind Shift Brand
Art Direction, Brand Strategy, Brand Design,
Environmental Design, Event Design, Web Design, Visual Design, Marketing Collateral
Microsoft had evolved to using numerous software developing methods. Top-level senior executives were tasked with teaching a standardized product development lifecycle globally. They decided on an annual event and I was elected as the Senior Art Director — responsible for the visual campaign.
I sold my design ideas to an eight member committee, sourced the photography, created the brand look & feel, and all the touch points. The reach was 40K+ engineers and the brand lasted for an unprecedented four years.
Designed a successfully bold brand featuring black as the primary color, Microsoft
Campaign design for posters, banners, stage backdrops, billboards, and swag, Microsoft
Campaign design for video, wayfinding, presentations, and all touch points, Microsoft