MIND SHIFT Brand
Art Direction, Brand Strategy, Brand Design,
Environmental Design, Event Design, Web Design, Visual Design, Marketing Collateral
Microsoft had evolved to using numerous software developing methods. Top-level senior executives were tasked with teaching a standardized product development lifecycle globally. They decided on an annual event and as the Senior Art Director, I created the visual campaign.
I sold my design ideas to an eight member committee, sourced the photography, created the brand look & feel, and all the touch points. The reach was 40K+ engineers and the brand lasted for an unprecedented four years.
Campaign design for posters, banners, stage backdrops, billboards, and swag, Microsoft
Campaign design for wayfinding, presentations, video, and multiple touch points, Microsoft
Designed a successfully bold brand that pioneered black as the primary color, Microsoft