PREDIX Brand

 

COMPANY
GE Digital

CONTRIBUTION
Creative Direction, Design Consulting, Agency Management, Visual Design, Web Design, Brand Styleguides, Writing, Brand Stewardship

For the first time in GE's 128-year history, a second brand was born. GE Digital's Predix industrial IoT software — initially developed for internal use only — went public, and a brand refresh was in order. 

I partnered with internal cross-disciplinary teams and led an outside agency to create a new look & feel including logo, color palette, icons, and patterns. I also created a photography library, style guides, stewarded the brand, and designed all the touch points thereafter.

Predix-Brand-Collection-Rotated-Cropped.

Created style guides and stewarded the brand to success internally & externally, GE Digital

Predix-Dev-Kit_LoRes_v2.jpg

Designed introductory packaging for the first Predix Developer Kit, GE Digital 

Predix_GE-COM_v3.png

Optimized responsive website hero designs to include new brand elements, GE Digital

Predix-Brochure-Comp.png

Created product marketing like this brochure, white papers, presentations, etc, GE Digital