Creative Direction, Design Consulting, Agency Management, Visual Design, Web Design, Brand Styleguides, Writing, Brand Stewardship
For the first time in GE's 128-year history, a second brand was born. GE Digital's Predix industrial IoT software — initially developed for internal use only — went public, and a brand refresh was in order.
I partnered with internal cross-disciplinary teams and led an outside agency to create a new look & feel including logo, color palette, icons, and patterns. I also created a photography library, style guides, stewarded the brand, and designed all the touch points thereafter.
Created style guides and stewarded the brand to success internally & externally, GE Digital
Designed introductory packaging for the first Predix Developer Kit, GE Digital
Optimized responsive website hero designs to include new brand elements, GE Digital
Created product marketing like this brochure, white papers, presentations, etc, GE Digital