Creative Direction, Consulting, Agency Management, Sourcing, Visual Design
The GE Digital website was outdated and required the downloading of PDFs in order to obtain detailed information. It also appeared visually broken on mobile devices. I consulted with an outside agency to develop a CMS for a new, responsive, mobile-first presence.
Once the CMS was in place, I collaborated across the organization to design content rich experiences for each area of the business. I also built a photography library and established visual standards for UI mock-ups.
Designs included multiple template types allowing for customizable layouts, GE Digital
Designs also included UI mockups for software that was unreleased at the time, GE Digital