Creative Direction, Consulting, Agency Management, Image Sourcing, Visual Design
The GE Digital website was outdated and required the downloading of PDFs in order to obtain detailed information. It also appeared visually broken on mobile devices. I consulted with an outside agency to develop a CMS for a new, responsive, mobile-first presence.
Once the CMS was in place, I collaborated across the organization, designing content rich experiences for each area of business. I also built a photography library and established visual standards for UI mock-ups.
Designs included multiple template types allowing for customizable layouts, GE Digital
Designs included interface mockups for software still in development, GE Digital
Desktop subpage design built from a variety of layouts and photography, GE Digital