Mobile-First Website

 

COMPANY
GE Digital

CONTRIBUTION
Creative Direction, Consulting, Agency Management, Sourcing, Visual Design

The GE Digital website was outdated and required the downloading of PDFs in order to obtain detailed information. It also appeared visually broken on mobile devices. I consulted with an outside agency to develop a CMS for a new, responsive, mobile-first presence.

Once the CMS was in place, I collaborated across the organization, designing content rich experiences for each area of business. I also built a photography library and established visual standards for UI mock-ups.

Designs included multiple template types allowing for customizable layouts, GE Digital 

Designs also included UI mockups for software not yet developed, GE Digital 

©2021 BrandFocus | All design work by Bruce Fenske

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