Ignite Digital Brand
Ignite Digital Services
Consulting, Naming, Creative Direction, Visual Design, Logo Design, Icon Design, Image Sourcing, Desktop & Mobile Design, Presentation Design, Style Guide
Ignite Labs and Atlas Executive Consulting became one and the same. A new name was born: Ignite Digital Services. The challenge was to build a fresh identity and dynamic brand in the national security industry.
I consulted to formulate the goals & objectives and applied them to my design iterations. The new logo, icons, responsive website, and presentation template illustrated the desired boutique look/feel. As a result, each touch point communicates clearly with national security partners and customers.
Refined and refreshed the logo to connect strongly with the audience, BrandFocus
Created style guidelines for use of logos, color, icons, photography, typography, BrandFocus
Designed a responsive website to capture the bold new brand look & feel, BrandFocus
Designed the responsive subpages for a consistent expression of value, BrandFocus
Crafted a unique set of icons to simplify the complex security vernacular, BrandFocus